How Pressed Juicery fed the juice craze

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How Pressed Juicery fed the juice craze

Krystal  原创编译

How Pressed Juicery fed the juice craze
Pressed Juicery（美国网红果汁店）如何引领果汁热潮

Hayden Slater: Growing up in LA, health and wellness with a bit elitist at times. You have to do this or you have to do that. And it was really intimidating. You know when I started this company, it was really kind of this idea of you don’t have to do anything other than what feels right for you. Anyone can come in wherever they are and find something that suits them.
海登·斯雷特：在洛杉矶长大，健康有时有一点像精英主义，你必须这么做或必须那么做，这样很吓人，所以当我创立这家公司的时候，我的想法是，你不需要做任何事，只需要做你觉得对的事，任何人都可以在任何地方找到适合自己的东西。

[hide j=1]Most my life, I was pretty unhealthy. I was really overweight and malnourished. And that kind of being my normal like that lack of energy, I just grew accustomed to. And when I was in my early 20s, I was kind of introduced to cold pressed juice. It was that gateway. It was like that first step. You know you drink a green juice in the morning, and all of a sudden, I want eat cleaner. I want to work out. I knew I really wanted to take this new found knowledge and pursue it professionally.
曾经我大部分的生活都不是很健康，我不仅超重而且营养不良，而且都成为了一种常态，缺乏动力。在我20岁出头的时候，我第一次接触冷榨果汁，那便是我的开始，那种感觉就是当早上喝绿色果汁，突然间，我就想吃的健康些，干净些，还想锻炼身体，我还想把这个新发现应用起来，并把它做到专业化。

So when we started Pressed, we got a cupcake shop in West LA to give us their kitchen at night. And I would make juice from about, I think, from 10:00 PM to 4:00 AM every day with two guys from Craigslist. Of course we focus in nutrition and we focus on taste. But what we really kind of focusing on constantly is accessibility and affordability. And that’s what really differentiates us from all of the other players. We’re $6.50 and we’re getting ready to lower that price to $5. I feel that every time we open a shop, we’re, in a way, bettering the community. You know, we’re flooding it nutrients and vitamins. And we’re kind of taking away the products that we know we shouldn’t be consuming.
所以我创立了Pressed（一家鲜榨果汁店）这个品牌，我们在洛杉矶西部找了一家纸杯蛋糕店，晚上用他们的厨房。每天晚上10点到凌晨4点，我和来自Craigslist（大型免费分类广告网站）招聘来的两个家伙一起做果汁，当然我们专注营养和口味，但我们更关注的是持续供应和顾客可负担性，这就是我们和其他竞争对手的不同之处，现在标价是6.5美元一瓶，我们准备把价格降到5美元。我觉得每次开设一家店铺在某种程度上都在为社会的发展做贡献，果汁里面注入了大量的营养和维生素。我们似乎不应该卖这些产品。

Starting the business and also just adhering to a much healthier lifestyle has made my overall life so much healthier. I’m up at 5:00 almost every day, just, like, without an alarm. I try to be outdoors a bit. So whether I, like, run down to the beach or I go on a hike with my dog. It sets my time for the rest of the day. I’m really confident in my ability to lead this, creating the goals and leading us to getting there. I am also aware of my weaknesses, and I have no problem with acknowledging them. I think I’m much more than a leader than a manager. I’m not, like, a finance guy.
创立这个品牌和健康的生活方式让我的整体生活更加健康，我几乎每天5点起床，不需要定闹钟就可以起来，我尽量多尝试些户外活动，比如在海边跑步或者带着我的狗去远足。公司占据了我一天中余下的时光，我对自己的领导能力非常有信心，我有能力设定目标，带领团队实现目标；同样我也有缺点，但这些缺点不是大问题。我认为相比起扮演经理的角色来说我更适合作为一个领导者，也不属于那种搞金融的人士。

“Come here!”
快过来（小狗狗）！

More than anything, I feel really grateful and really fortunate to be in such kind of position. As more as I pinching myself, like, is this real? We’ve accomplished so much in what feels like a short seven years. But there’s so much to still do. When you kind of start thinking of our mission for all, and really making high nutrition accessible, that is what keeps us ourselves what really exciting are the white space and the opportunity.
最重要的是，我真的很感激，觉得自己也很幸运能有这样的机会，有时我会掐自己一下看看这是真的吗?在短短的七年时间里，我们取得了巨大的成就，但是仍有很长的路要走。当你开始思考我们的使命是什么的时候，真正开始让高营养成为可能的时候，那才是让我们自己真正兴奋的时候。[/hide]

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