How Pressed Juicery fed the juice craze
Hayden Slater: Growing up in LA, health and wellness with a bit elitist at times. You have to do this or you have to do that. And it was really intimidating. You know when I started this company, it was really kind of this idea of you don’t have to do anything other than what feels right for you. Anyone can come in wherever they are and find something that suits them.
So when we started Pressed, we got a cupcake shop in West LA to give us their kitchen at night. And I would make juice from about, I think, from 10:00 PM to 4:00 AM every day with two guys from Craigslist. Of course we focus in nutrition and we focus on taste. But what we really kind of focusing on constantly is accessibility and affordability. And that’s what really differentiates us from all of the other players. We’re $6.50 and we’re getting ready to lower that price to $5. I feel that every time we open a shop, we’re, in a way, bettering the community. You know, we’re flooding it nutrients and vitamins. And we’re kind of taking away the products that we know we shouldn’t be consuming.
Starting the business and also just adhering to a much healthier lifestyle has made my overall life so much healthier. I’m up at 5:00 almost every day, just, like, without an alarm. I try to be outdoors a bit. So whether I, like, run down to the beach or I go on a hike with my dog. It sets my time for the rest of the day. I’m really confident in my ability to lead this, creating the goals and leading us to getting there. I am also aware of my weaknesses, and I have no problem with acknowledging them. I think I’m much more than a leader than a manager. I’m not, like, a finance guy.
More than anything, I feel really grateful and really fortunate to be in such kind of position. As more as I pinching myself, like, is this real? We’ve accomplished so much in what feels like a short seven years. But there’s so much to still do. When you kind of start thinking of our mission for all, and really making high nutrition accessible, that is what keeps us ourselves what really exciting are the white space and the opportunity.